Viva Art Music was founded in 1989 and was at that time a company within the Swedish based Viva Music Group.  The Managing Director for Viva Art Music is Lasse Olsson. Soon after its start, an office was opened in Poland with Marek Szpendowski as Managing Director. The two offices left the Group in 1993 to operate independently, whilst retaining the name.

Viva Art Music developed the Christian music business within Europe during the late eighties and early nineties and soon became a major outlet for American Christian Rock and Gospel artists.

The company established and developed the music festival, the “Gospel Globe Festival” in Stockholm, capacity 13.000, and it ran this festival for six years. During this period Viva Art Music also produced pan-European tours for artists such as Take 6, Andrae Crouch, DC Talk, Bebe & Cece Winans, Michael W Smith, Petra, Amy Grant, LCGC, and many others.

In 1994 the company started to produce concerts and tours in contemporary and mainstream music, producing world tours including hundreds of shows for artists such as Art Garfunkel and Al Green. Lasse Olsson was also the Exclusive Agent for Julio Iglesias between 1998 and1999, outside of the US. Additionally, the company further began promoting shows in Eastern Europe, including Russia for artists such as Michael Jackson, the Rolling Stones and many more.

In 1999 Viva Art Music also branched out into other entertainment events, including sports with the Harlem Globetrotters, dance with Lord of the Dance, exhibitions with "Titanic: The Artefacts Exhibition", and to date producing over 200 shows worldwide with illusionist David Copperfield.

In early 2010 the company was moved to Marbella in southern Spain and will continue producing and coordinating shows and tours with world famous artists of various genres in its key territories as well as branching into developing and touring a high profile tennis competition called KINGS OF TENNIS.